Pricing a business event

Start from your costs per head, then decide whether the event should cover them, make a margin or be paid for by members or a sponsor. Free events are easy to book and easy to miss; a small charge or a deposit usually means more of the people who book turn up. Check that against your own numbers.

Reviewed 11 November 2026. A 5 minute read.

A speaker on a small conference stage
Photo: Alexandre Pellaes, Unsplash

Your costs per head

Room hire and food divided by the people you expect, plus anything per person. The budget calculator does the sums.

Free or paid

Free is right for a first event or a members’ benefit. Expect more people not to turn up, and keep a waiting list.

Member and guest prices

A lower price for members is a reason to join; say what the difference is.

Early prices

An early price helps you see numbers sooner. Give it a clear end date.

General information as at 11 November 2026. It needs review before you rely on it, and it is not legal, tax or financial advice; ask a professional about your own situation.

Goes with it

Event budget calculator

Put in your costs and expected guests. It works out the cost per head and how many paying guests you need to break even.

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