How to get sponsors for a business event

Know who comes and why, offer a sponsor something they can see the value of (being in the room, a short slot, their name where your guests look), set a price from your own costs, and afterwards tell them plainly who came. Start with businesses that already serve your audience.

Reviewed 12 November 2026. A 6 minute read.

A speaker on a small conference stage
Photo: Alexandre Pellaes, Unsplash

Who comes

Sponsors buy an audience. Say who comes, how many and how often, from your own records, never guessed.

What they get

A short welcome slot, a table, their name on the listing and the thank-you email. Few things, clearly said.

The price

From your costs: what share of the event the sponsor covers, and what that is worth to them.

Afterwards

Who came, in counts, and anything they asked you to measure. Never hand over guests’ details without their say.

General information as at 12 November 2026. It needs review before you rely on it, and it is not legal, tax or financial advice; ask a professional about your own situation.

Goes with it

Event ROI calculator

Put in what an event cost and what it brought, as you count it. It works out the return for each pound spent, from your own figures only.

Open the calculator

Run it on your own platform

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